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Charles Floate

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Charles Floate (born April 1996) is a British search engine optimization (SEO) consultant, entrepreneur and investor. He is best known for his early "God of SEO" blog, his work in black-hat SEO and link building, for helping to scale the link-building marketplace PressWhizz, and as the founder and Head Judge of the Charles Floate Annual SEO Awards.[1][2][7]

Floate began working in SEO as a child and built one of the largest personal followings in the industry, training thousands of practitioners, authoring numerous SEO courses and books, and speaking at more than 40 conferences across five continents.[1][2] A polarising figure known for openly documenting black-hat techniques, he has been profiled in the technology press as a precocious young entrepreneur.[4] After roughly two years scaling the link-building marketplace PressWhizz as its chief marketing officer, he stepped back in 2026 to an advisory role while retaining his ownership stake in the company.[6] The same year he founded the SEO Awards, described as the first free-to-enter, data-verified awards program in search, and Shadow Ship Labs, an AI product studio.[7] In August 2026 he launched AI SEO Rainmakers, a paid community on the Skool platform focused on visibility in AI-powered search, with its public site at seo.stream.[8]

Early life [edit]

Floate was born in April 1996 in Solihull, England.[1] He has said he first became involved in SEO at the age of twelve—taking on his first client at thirteen—after his family's business was poorly served by a digital agency, which pushed him to learn website building and marketing himself.[1][2] Floate did not formally complete secondary school, but has since lectured at universities and industry events.[1]

Career [edit]

"God of SEO" and early SEO work

Floate first gained attention through his blog "God of SEO," where he published guides and case studies drawn from his experience ranking websites in Google's organic search results.[1] He became particularly associated with black-hat SEO strategies, peer reviews, tutorials and experiments in algorithm manipulation.[1] Over his career he has run and sold several agencies and built a portfolio of authority websites, later relocating through Canada and Mexico before basing himself in Thailand.[1]

Training, speaking and writing

Floate has trained thousands of SEOs—including operators who went on to run seven-figure agencies—through his Charles Floate Training platform and invitation-only masterminds held in London and New York, and has reported more than $5 million in combined consulting and course sales.[2] He has authored numerous SEO guides and books, among them Parasite SEO Secrets, The Six-Figure Freelance SEO and Omniscient OnPage SEO, and has said he produced more than 2.5 million words of content across roughly 500 blog posts, case studies and talks.[1][2]

He spoke at more than 40 conferences across five continents—among them BrightonSEO, Chiang Mai SEO (CMSEO) and DMSS—before largely stepping back from the speaking circuit after roughly 50 presentations; he returned to the BrightonSEO stage in 2026 to present research drawn from more than 1.5 million outreach emails on how link building and visibility are shifting in AI-powered search.[1][5] According to his own profiles, his career and case studies have also been written up in outlets including The Times, TechCrunch and Entrepreneur.[2]

PressWhizz

Charles Floate at PressWhizz
Floate spent roughly two years scaling PressWhizz before moving to an advisory role.

Floate became a part-owner and chief marketing officer of PressWhizz, a link-building marketplace and SEO tool that launched publicly in September 2024 and entered full-scale operations in early 2025.[2][3] Under his marketing leadership the company grew rapidly, reporting tens of thousands of publishers and a substantial increase in recurring revenue within its first year.[2] After about two years driving that growth, Floate stepped back in 2026 to act as an advisor to PressWhizz while keeping his equity stake.[6]

The SEO Awards and Shadow Ship Labs

In 2026 Floate founded the Charles Floate Annual SEO Awards (branded as The SEO Awards), described as the first free-to-enter, data-verified awards program in the search industry.[7] As founder and Head Judge he chairs the judging panel, holds a casting vote in the event of a tie and abstains otherwise; he is recused entirely from any category containing a founder-affiliated entrant, with those categories decided by the independent panel majority on verified data alone.[7] Under the program's rules, the founder, the judges and their companies are permanently ineligible to win, and PressWhizz competes like any other entrant, with the affiliation disclosed and Floate recused from its categories.[7] Summarising the award's design philosophy, Floate has said: "Every other award in search judges what you write about yourself. Ours judges what you ranked."[7]

The same year he founded Shadow Ship Labs, an AI product studio building a portfolio of software products, most of which remain unannounced.[7]

AI SEO Rainmakers

In August 2026 Floate launched AI SEO Rainmakers, a paid membership community hosted on the Skool platform, with its public site at seo.stream.[8][9] The community grew out of the weekly AI-search testing Floate says he had been running for roughly two years, and focuses on earning visibility and citations in AI-powered search surfaces such as Google AI Overviews, ChatGPT, Gemini and Perplexity.[8] According to the community's site, membership includes a weekly live call, a daily member feed, private intelligence reports, live tests published as they run ("The Lab"), a weekly library drop of prompts and standard operating procedures ("The Engine Room"), Floate's course catalogue ("The Classroom"), and downloadable software tools he calls "machines", distributed as repositories that members can run themselves.[8]

Floate has said the community exists in part because his most effective tactics could no longer be posted publicly without being patched or widely copied.[8] Membership is priced on an escalating ladder: the monthly rate rises by $10 for every 25 new members and never comes back down, while each member's joining rate is locked for as long as their subscription stays active. The site states that the founding intake of 100 members sold out on the first day.[8]

Shortly after launch the community drew recognition from entrepreneur and Skool investor Alex Hormozi. Floate had been invited by direct email into Hormozi's private Skool cohort for creators with more than 100,000 followers, which he has described as a big part of the reason he built the community on Skool in the first place.[10] In an August 2026 update to that cohort, Hormozi listed Floate first among its "fast action takers", crediting the Rainmakers launch with adding $34,716 in monthly recurring revenue.[10]

Other ventures

Alongside PressWhizz, the SEO Awards and Shadow Ship Labs, Floate has operated a range of SEO-related projects, including Charles Floate Training, ParasiteSEO.com and SEO.Careers, and describes himself as an investor working toward a portfolio of digital and angel investments.[1]

Approach and reputation [edit]

Floate's SEO philosophy emphasises strategy over raw spend, prioritising high-authority, intent-matched link building and "trust signals" designed to withstand Google's core updates, alongside deep competitor and SERP analysis.[2] He has been an early proponent of incorporating AI into link-building and ranking workflows.[2] Within the industry he is widely recognised—and frequently described as a provocative or polarising figure—for openly documenting aggressive, experimental and black-hat techniques; one technology outlet dubbed him "the SEO Boy King."[1][4]

Personal life [edit]

Floate is based in Koh Samui, Thailand, having previously lived in Chiang Mai as well as Canada and Mexico.[1] He married in 2025, with a wedding celebration planned for 2027, after which the couple intend to take an extended six-month tour of Europe.[6] He has spoken of an ambition to move toward full-time angel investing.[1]

See also [edit]

References [edit]

  1. "About Me". Charles Floate. Retrieved 19 June 2026.
  2. "Charles Floate". PressWhizz. Retrieved 19 June 2026.
  3. "About Us". PressWhizz. Retrieved 19 June 2026.
  4. "Charles Floate – The SEO Boy King". Tech Times. 17 January 2023.
  5. "Charles Floate". brightonSEO speaker profile. Retrieved 19 June 2026.
  6. Charles Floate, podcast interview with Ryan Doser, June 2026. Clip on X.
  7. "Charles Floate – Founder & Head Judge". The SEO Awards. Retrieved 26 July 2026.
  8. "SEO.Stream – AI SEO Rainmakers". seo.stream. Retrieved 23 August 2026.
  9. "AI SEO Rainmakers". Skool. Retrieved 23 August 2026.
  10. Charles Floate. "I Got A Shout Out From Alex Hormozi...". AI SEO Rainmakers community, Skool. August 2026.

External links [edit]

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